Types of users | Marketed surplus (%) |
---|---|
Predicted mean adopters (N = 440) | 12.75 (0.069) |
Predicted mean had they not been adopted | 11.6 (0.124) |
Predicted mean difference-test | 1.15*** (0.133) |
Predicted mean non-adopters (N = 186) | 9.4 (0.051) |
Predicted mean had they been adopted | 10.5 (0.077) |
Predicted mean difference-test | 1.1*** (0.094) |