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Table 5 Profiles of consumers in different segment.

From: Consumer demand heterogeneity and valuation of value-added pulse products: a case of precooked beans in Uganda

Consumer characteristic

Nutrition enhancement lovers

Conservative-self-reliant bean consumers

Precooked bean enthusiasts

Segment size (%) n = 558

47.67

8.06

44.27

Mean (SD)

   

Household head average age (years)

44.86b

(13.61)

50.32a

(16.02)

44.98b

(13.72)

Household head education (av. years of schooling)

10.81a

(5.04)

8.77c

(5.35)

9.79b

(4.93)

Average household size (number)

6.24b

(3.02)

6.33a

(2.96)

6.07b

(2.78)

Average quantity of beans consumed in a household (kg/week)

2.73c

(2.57)

3.67a

(3.36)

3.26b

(3.32)

Average distance to the market (km)

0.53b

(0.84)

0.51b

(0.74)

0.64a

(1.32)

Average distance to the nearest water source (km)

0.34b

(0.82)

0.21b

(0.39)

0.42a

(1.42)

Average price of beans (UGX/kg)

2425.53a

(303.19)

2368.87c

(175.46)

2421.23b

(366.49)

Average cost of fuel for preparing beans (UGX/0.64 kg/meal)*

1577.00b

(780.90)

1445.45c

(760.17)

1686.73a

(906.85)

Percent

   

Self-sufficiency in bean supply (% yes)

29.1b

33.3a

19.1c

 Household residence

   

  Urban

62.0a

53.3b

56.7b

  Peri-urban

17.7a

15.6a

24.7b

  Rural

20.3a

31.1b

18.6c

 Source of beans

   

  Own production

29.0b

43.4a

19.5c

  The market

62.5b

54.2a

70.7a

  Both market and own

8.5b

2.4c

9.8a

 Household type by decision makers (% yes)

   

  Dual (male and female present)

80.2a

62.3c

76.6b

  Female-headed with no adult male

18.0b

37.7a

17.8b

  Male-headed with no adult female

1.8b

0.0a

5.3a

 Key cooking fuel used (% yes)

   

  Firewood

35.7c

53.5a

39.8b

  Charcoal

62.4a

44.2c

58.5b

  Other sources

2.0

2.3

1.6

 Household major income source

   

  Salary

44.2a

35.7c

41.8b

  Agricultural activities

24.6a

16.7b

21.1c

  Service provision

25.4b

23.8b

29.7a

  Remittances and allowances

5.8c

23.8a

7.3b

  1. Superscripts a, b and c indicate whether there is a significant difference between two paired categories. Paired similar superscripts (aa, bb, and cc) mean no significant difference and paired superscripts (ab, bc, ac) mean significance difference at p < 0.05
  2. *The cost of preparing beans is based on the average quantity (0.64 kg) prepared by a household per meal