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Table 5 Profiles of consumers in different segment.

From: Consumer demand heterogeneity and valuation of value-added pulse products: a case of precooked beans in Uganda

Consumer characteristic Nutrition enhancement lovers Conservative-self-reliant bean consumers Precooked bean enthusiasts
Segment size (%) n = 558 47.67 8.06 44.27
Mean (SD)    
Household head average age (years) 44.86b
(13.61)
50.32a
(16.02)
44.98b
(13.72)
Household head education (av. years of schooling) 10.81a
(5.04)
8.77c
(5.35)
9.79b
(4.93)
Average household size (number) 6.24b
(3.02)
6.33a
(2.96)
6.07b
(2.78)
Average quantity of beans consumed in a household (kg/week) 2.73c
(2.57)
3.67a
(3.36)
3.26b
(3.32)
Average distance to the market (km) 0.53b
(0.84)
0.51b
(0.74)
0.64a
(1.32)
Average distance to the nearest water source (km) 0.34b
(0.82)
0.21b
(0.39)
0.42a
(1.42)
Average price of beans (UGX/kg) 2425.53a
(303.19)
2368.87c
(175.46)
2421.23b
(366.49)
Average cost of fuel for preparing beans (UGX/0.64 kg/meal)* 1577.00b
(780.90)
1445.45c
(760.17)
1686.73a
(906.85)
Percent    
Self-sufficiency in bean supply (% yes) 29.1b 33.3a 19.1c
 Household residence    
  Urban 62.0a 53.3b 56.7b
  Peri-urban 17.7a 15.6a 24.7b
  Rural 20.3a 31.1b 18.6c
 Source of beans    
  Own production 29.0b 43.4a 19.5c
  The market 62.5b 54.2a 70.7a
  Both market and own 8.5b 2.4c 9.8a
 Household type by decision makers (% yes)    
  Dual (male and female present) 80.2a 62.3c 76.6b
  Female-headed with no adult male 18.0b 37.7a 17.8b
  Male-headed with no adult female 1.8b 0.0a 5.3a
 Key cooking fuel used (% yes)    
  Firewood 35.7c 53.5a 39.8b
  Charcoal 62.4a 44.2c 58.5b
  Other sources 2.0 2.3 1.6
 Household major income source    
  Salary 44.2a 35.7c 41.8b
  Agricultural activities 24.6a 16.7b 21.1c
  Service provision 25.4b 23.8b 29.7a
  Remittances and allowances 5.8c 23.8a 7.3b
  1. Superscripts a, b and c indicate whether there is a significant difference between two paired categories. Paired similar superscripts (aa, bb, and cc) mean no significant difference and paired superscripts (ab, bc, ac) mean significance difference at p < 0.05
  2. *The cost of preparing beans is based on the average quantity (0.64 kg) prepared by a household per meal