Skip to main content

Table 6 Marginal WTP for precooked bean attributes

From: Consumer demand heterogeneity and valuation of value-added pulse products: a case of precooked beans in Uganda

Attributes

WTP estimates (95% confidence intervals)

Nutrition enhancement lovers

Conservative—self-reliant bean consumers

Precooked bean enthusiasts

Cooking time

− 2.123***

(− 2.293, − 1.833)

− 

− 0.974***

(− 1.176, − 0.725)

Fuel

1.856***

(1.000, 3.259)

0.547**

(0.226, 1.052)

0.623***

(0.388, 0.913)

Nutri

571.178***

(430.119, 811.5)

48.988***

(30.805, 77.659)

80.688***

(63.565, 101.783)

Water

− 

− 

44.481***

(32.329, 59.449)

Segment average

142.723***

(107.207, 203.232)

12.384***

(7.758, 19.678)

31.205***

(23.776, 40.355)

  1. The numbers represent the percentage change in price per kilogram of precooked beans
  2. Base price was UGX 2500
  3. *p < 0.10; **p < 0.05; ***p < 0.01