Skip to main content

Table 6 Marginal WTP for precooked bean attributes

From: Consumer demand heterogeneity and valuation of value-added pulse products: a case of precooked beans in Uganda

Attributes WTP estimates (95% confidence intervals)
Nutrition enhancement lovers Conservative—self-reliant bean consumers Precooked bean enthusiasts
Cooking time − 2.123***
(− 2.293, − 1.833)
−  − 0.974***
(− 1.176, − 0.725)
Fuel 1.856***
(1.000, 3.259)
0.547**
(0.226, 1.052)
0.623***
(0.388, 0.913)
Nutri 571.178***
(430.119, 811.5)
48.988***
(30.805, 77.659)
80.688***
(63.565, 101.783)
Water −  −  44.481***
(32.329, 59.449)
Segment average 142.723***
(107.207, 203.232)
12.384***
(7.758, 19.678)
31.205***
(23.776, 40.355)
  1. The numbers represent the percentage change in price per kilogram of precooked beans
  2. Base price was UGX 2500
  3. *p < 0.10; **p < 0.05; ***p < 0.01